Let's Talk about Beauty Technology
The beauty and cosmetics industry is massive, with its valuation above the $532 billion. However it is just the last decade that the Beauty industry sees the positive impact of technology.
If we look at how our world has changed in recent years, how we use our cell phones and what we as consumers consider important, then beauty technology has also innovated enormously.
Look at last years, through corona, the global lockdowns and how careful we are now in contact with other people around us. Also touching stuff that has made our behavior change.
Especially if we look at artificial intelligence ( AI ), augmented reality ( AR ) and technical devices that we now use in salons, on our mobile phone and in stores to measure our beauty and health.
What means AI?
Simply put, artificial intelligence (AI) refers to systems or machines that mimic our own intelligence to perform tasks and can improve themselves in the process based on the information collected.
The growth of Beauty Technology
At CES January 2020, we saw a huge growth of more than 10% in the field of beauty technology.
Procter & Gamble's Opté developed a " printer" for your skin, which can remove color spots and dark stains.
L'Oréal came out with an innovative product at CES. L'Oréal Perso, which collects environmental data and skin diagnostics to blend cosmetics for use. It's incredible how companies increase in Beauty technology nowadays.
The future of beauty is becoming more and more personal.
Companies in the beauty industry focus more on personalisation. The formulas for their products. It's all created by Beauty Technology. Because not everyone has these luxury products and innovations in their pocket, but we see these great and luxurious innovations coming closer and closer to us in the comfort of our own homes.
Look at The Luxury Beauty app, now you don't have to go on the road to go to your hair salon nearby. Your favoriete hair salon is now coming to you! The stylist will be picked up by Uber Green (electric cars) and she will be brought to your home for your necessary haircut or hairstyling. Have the ultimate salon experience now in the comfort of your own home. So no more worries about whether you would make your beauty appointment on time. Beauty Technology is there for your convenience to make life easier on your own terms.
To create a personalized product for consumers by artificial intelligence, there has been years of data collected to create this feedback between personalized products and how affectieve this would be.
You may also see it coming by more and more, the makeup mirror in apps. They can analyze your skin through the camera on your phone and recommend the right products for your skin. With the Luxury Beauty app you have these products within 60 minutes at home!
Innovation at a rapid pace.
Since the corona era, more and more major brands are looking at how they can innovate in the field of online beauty technology. AR technologies will be the future here. From education at home, to reducing the need to touch the products and testers.
How to have the Salon Experience at home by Luxury Beauty?
Amazon Salon has this technology in London.